PrimeXtream, Amazon's streaming platform, has been a game-changer for Malayalam cinema. With its vast library of content, PrimeXtream has made it possible for Malayalam films to reach a wider audience, both within India and globally. The platform has been instrumental in promoting Malayalam cinema, providing a platform for filmmakers to showcase their work to a broader audience.

Malayalam cinema, also known as Mollywood, has a rich history dating back to the 1920s. Over the years, the industry has produced some legendary filmmakers, actors, and films that have made a mark on Indian cinema. From the classic films of the 1950s and 60s to the contemporary movies of today, Malayalam cinema has evolved significantly, reflecting the changing tastes and preferences of the audience.

In recent years, PrimeXtream has released several Malayalam films, including "Hisham," "Kutty Srank," and "Ishq," which have received critical acclaim and commercial success. The platform has also announced several new releases, including some highly anticipated films that are set to hit the platform in 2024.