They do not want generic Hallmark sentiments. They want the quote that feels like it was written just for them in the middle of a thunderstorm. They want the line that isn't plastered on a cheap poster, but hidden in a forgotten poetry collection from 1982. Just reading the quotes isn't enough. To harness the "wash away" effect, you must ritualize it.
By Jordan M. Ellis | Senior Culture & Wellness Editor rain washes away quotes exclusive
There is a specific, almost magical silence that falls over the world just as a steady rain begins to fall. It is a hush that promises a reset. For centuries, poets, philosophers, and songwriters have used the metaphor of rain to describe emotional release—the idea that a downpour can literally and figuratively scrub the slate clean. But recently, a specific phrase has been trending across Pinterest, Tumblr, and aesthetic Instagram accounts: They do not want generic Hallmark sentiments