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Your next job is currently scrolling the feed of your past self. What is that self saying about you right now? Action Item: Before you close this tab, Google your own name in an incognito window. The first three results are your career reputation. If you don't like what you see, you now know exactly where to start fixing it.

That era is over.

If you are an accountant who posts revealing dance videos under the same handle, you are creating cognitive dissonance. It is possible to be both, but you need separate, de-identified accounts. Your career content and your thirst traps cannot coexist on the same timeline. OnlyFans.2024.Bambi.Blacks.4.Foot.Midget.BBC.Cr...

Recruiters will ask not for your resume, but for your handle. Your next job is currently scrolling the feed

How does this happen? Through social media content that functions as a proof-of-work. The first three results are your career reputation

Your content is your cover letter. A cover letter tells a recruiter what you claim you can do. Your social feed shows them what you actually do. Not all social media content is created equal. Posting a photo of your latte every morning builds brand awareness for... the latte brand. To build a career, you need an intentional content architecture. Platform-Specific Strategies LinkedIn (The Resume): LinkedIn has become a publishing platform. Long-form text posts, document shares (PDF carousels), and video essays dominate the algorithm. Do not use LinkedIn only to post "I am excited to announce." Instead, post lessons learned from a recent failure, a template you use to manage time, or a contrarian take on your industry’s conventional wisdom.