You run a WeChat ad campaign. You get 10,000 views and 500 likes. What happens next? Nothing. In the legacy model, those 500 users vanish back into the social noise. You have no way to follow up automatically, no way to know who is a buyer, and no way to nurture the "cold leads."
The user doesn't buy. The 007 SCRM's "Dead Drop" sequence triggers a WhatsApp message 24 hours later: "Field Report: Only 50 units remain. Click here for tactical acquisition (Checkout)."
Your sales team uses their personal WeChat or WhatsApp accounts to message clients. They have to manually copy-paste product links, remember past conversations, and tag notes in a separate Excel sheet. When an agent leaves the company, they take the social connections with them. This is a data leak nightmare.